Text Customization Tools
Role:
Graphic Designer, Marketing
Graphic Designer, Marketing
Collaborators:
Esmerly Simé Segura - Product Designer
Lucas Killcoyne - Product Marketer
Esmerly Simé Segura - Product Designer
Lucas Killcoyne - Product Marketer
Animoto launched a suite of new text editing functionalities within its video editor, to give users more granular flexibility in the text editing capabilities and allow for more creativity and consistent styling treatments across videos. Throughout the launch, I set out to delight users by creating playful moments with typography that were directly tied to each of the new text tools.
These animations were created for in product tool tips, to highlight each of the new text features: text colour customization, multiple text boxes, text rotation, text justification and numerical font sizing. They were also repurposed as part of the email campaigns for the product launch.
Multiple Text Boxes
Text Colour Customization
Numerical Font Sizing
Text Rotation
Commenting, Time-Stamped Video Feedback
Role:
Graphic Designer, Marketing
Graphic Designer, Marketing
Collaborators:
Dawn Tarabocchia - Product Designer
Lucas Killcoyne - Product Marketer
Dawn Tarabocchia - Product Designer
Lucas Killcoyne - Product Marketer
In an effort to create more collaborative capabilities, Animoto launched a time-stamped commenting feature. It allows users to invite their team members to leave feedback on their videos, that can be addressed and implemented right from the video workspace.
I created the animations above to highlight the feature within the video workspace. Both were used as hero graphics in email newsletters, seen below, that announced the feature. The second was also used as a landing page graphic on Animoto's features landing page.
