Animoto Holiday Campaign
Role:
Graphic Designer, Marketing
Graphic Designer, Marketing
Collaborators:
Kateri Gemperlein-Schirm - Graphic Designer, Marketing
Kateri Gemperlein-Schirm - Graphic Designer, Marketing
The Q4 Holiday period is one of Animoto's key campaigns each year, created with the goal of encouraging creators to use video during the season, both for personal and business purposes. Lasting from Black Friday through to New Years, the campaign spans various marketing channels and in product touch points.
As one of the lead designers, I brainstormed and developed the campaign concept, which was inspired by the nostalgia of old TV commercials during the holidays. Using this concept, we created visual assets, both animated and static, for the company's various marketing channels, including email newsletters, blog images, digital ads, and website banners.
The campaign ran from November to December 2021, and included promotional efforts for Black Friday, Cyber Monday, Mid-Holiday and New Years. It generated $180K in paid bookings.
